Maximalism Is the New Luxe: Why the Most Memorable Events Right Now Are Loud, Colorful, and Completely Intentional

The era of beige is over. Here is what the best colorful party ideas have in common, and why your guests have been waiting for exactly this.
For the better part of a decade, the prevailing wisdom in event design followed the same logic as fashion and interiors: less is more, restraint signals sophistication, and if you have to try that hard, you are probably trying too hard. Neutral palettes, clean lines, and nothing that might read as excessive.
That era has ended, and it has ended decisively. Maximalism is the dominant aesthetic of 2026 across fashion, packaging, interior design, and event culture, and the data backs this up. Pinterest’s 2026 trend forecast has at least five of its major predictions leaning boldly maximalist. Searches for 80s luxury are up 225 percent year over year. At fashion weeks in Paris, Milan, New York, and London, designers have collectively pivoted toward bold prints, layered textures, and unapologetic color after years of pared-back palettes. What is happening in culture is happening at events too, and the planners who understand that shift are building parties people talk about for months.
What Maximalism Actually Means for an Event
The concern with maximalism is always the same: where does expressive end and chaotic begin? The answer, in 2026 as in every other era where this aesthetic has thrived, is intention. The best maximalist events share a consistent internal logic. Every bold element is there because someone decided it belonged. Nothing is bold by accident.
In practice, this means an event where color is a deliberate choice rather than a default, where texture and scent and visual richness are treated as design layers rather than decorative extras, and where guests are immersed in the experience rather than standing at a tasteful remove from it. Maximalist events feel alive. They feel like someone cared enough to fill the room with something worth being in.
This is also, as it happens, exactly what interactive entertainment does. A glitter tattoo station covered in waterproof, jewel-toned designs is maximalism you can wear. A flower crown making station piled with fresh blooms and faux greenery is maximalism you build yourself. A festival makeup station offering full-face artistry and gems is maximalism as transformation. The aesthetic and the activity are the same thing, and guests respond to both.
The Colorful Party Ideas That Are Performing Best Right Now
After more than a decade of events in the Chicago area, we have a clear picture of which colorful party ideas land and which ones look great on a mood board and then sit untouched at the actual event. The ones that perform consistently share a few characteristics: they are visually striking enough to draw guests in from across the room, they involve doing something rather than just receiving something, and they produce an object or an image that travels home with the guest.
Glitter tattoos are the clearest example of maximalism at work as event entertainment. Our glitter tattoo station uses waterproof, medical-grade glitter in designs that can be customized to match any color palette, theme, or brand. They photograph brilliantly, they last for days, and they create a line that builds on itself: watching someone get a glitter tattoo is interesting enough that people stop to watch, and stopping to watch is usually how they end up in the chair.
Festival makeup operates on the same principle at higher intensity. Glitter, gems, bold color, full-face artistry: this is a station that produces dramatic transformations and the kind of photographs that get shared. For events leaning into a maximalist aesthetic, a festival makeup station is the one that sets the tone for everything else in the room.
Fairy jars deserve more credit than they typically get in planning conversations. Layered moss, lights, and glitter assembled by guests into small glowing vessels: these are whimsical, entirely handmade, and completely at home in a maximalist aesthetic that values texture, color, and the handcrafted over the mass-produced. They work beautifully at events where the overall design leans into fantasy or botanical maximalism, which is itself one of Pinterest’s biggest 2026 predictions.
Flower crown making is the station that puts the maximalist aesthetic directly onto the guest. A room full of people wearing flower crowns they built themselves is a room that photographs like a fever dream in the best possible way. It is also a station where the making is as enjoyable as the wearing: guests spend real time selecting blooms, arranging them, adjusting the fit, and comparing results with whoever is sitting next to them.
Why Bold Works for Corporate Events Too
The maximalism conversation tends to start with weddings, mitzvahs, and birthday parties, and those are exactly the right contexts for it. But the same shift is happening in corporate event design, and for a very specific reason: employees have attended enough beige conferences.
The corporate events that are generating the most post-event conversation right now are the ones where something unexpected happened, where the aesthetic was more alive than the usual branded backdrop and catered lunch, where guests were handed something bold to do rather than a tote bag to carry. A glitter tattoo station running custom company logo designs. A drink and treat printing station putting the brand directly onto food. A permanent jewelry station where guests leave welded together, literally. These are maximalist gestures in a context that has historically defaulted to restraint, and they land because the contrast is so sharp.
For brand managers thinking about event ROI, the maximalist turn is also a practical argument. Bold, colorful, visually rich stations generate social content at a rate that neutral ones do not. A guest wearing a festival makeup look or a glitter tattoo with a company logo is going to post that. A guest who attended a nice dinner and received a branded pen is not. The ROI of Delight runs through bold, and bold runs through color.
The Intentional Part: How We Design for This
Maximalism without intention is just a lot of stuff in a room. The distinction between the two is what we work through in the pre-event consult that anchors every Laine Too event. Before we design a station layout, we talk through your color palette, your theme, your guest demographic, and what you want the room to feel like at hour two. The stations we recommend, how they are positioned, and how they are branded all come out of that conversation.
The Magnetic Table Method is our approach to making sure every element has a reason to be there. A maximalist event designed under this method does not feel like too much. It feels like everything that is therebelongs, and the room would be lesser without any of it.
That is the version of bold that guests remember. Not loud for its own sake, but rich and alive and completely considered. The kind of party that looks like a mood board came to life, because someone made sure it did.
Ready to Plan Something Your Guests Will Actually Remember?
We are Laine Too, Chicago’s Guest Participation Experts, and we have been designing bold, colorful, hands-on event experiences since 2013. If you are planning an event in the Chicago area and want it to look and feel like the most alive room anyone has been in this year, reach out. We would love to help you build it.
